Picture your typical frozen yogurt place, yup this is it. I clicked over to Wikipedia to see if this chain had any special story to them, they don't have a page. Made my way over to their site, the about page could be any fro-yo spot if you swapped out the title. They popped up in 2011 in New York in response to a trend, that seems to be as deep as it gets.
Some other chains you'll get more characteristic decor, others have awesome staff. So basically this is a place to pop in and out of for a fro-yo hit and that's about it.